What's the age of your voice?
It's a question voice over artists like me get asked a lot, but Why?
Well, there are two reasons really. The first is that someone's physical age has only a minor impact on how young or old they sound. Most people would struggle to guess a person's age based solely on the sound of their voice, unless they were extremely young or elderly.
Secondly, and I believe more importantly, how old a person's voice sounds directly impacts how effectively they can reach and influence a target demographic.
I was born in the 1980s, so fit into the Millennial bracket, aka Generation Y.
(Typically defined as people born between 1981 and 1996.)
We're known as being the first Global Generation, having grown up with computers, mobile phones, the internet and social media. We're early adopters of tech, switched-on to the latest trends and social influencers. We can be cynical and slow to trust, but we're also intensely loyal to the brands that we know and love.
Millennials are now one of the major consumer groups, and if you want to entertain, inform or advertise to them, then a Millennial voice over is hugely important.
Whatever generation we're born into, we are all far more likely to trust a voice that sounds like it's spoken by one of our peers. A voice we can understand and relate to. It's key.
My clients often tell me that one of the things they really like about my voiceovers for advertising, is that I deliver both a relatable and commercial sound that's a great fit for Millennials. It's something I'm always trying to improve on.
I want to sound friendly and genuine, whilst not forgetting that the whole point of advertising is to sell something to someone. It's a delicate balance, but one that I am pleased to often be chosen for.
So if you want to reach that important Millennial Generation, then go for a voice over artist that they can relate to, and hey, I could help you with that!
Check out my Millennial Voiceover Demo below, and if you feel I'd be a good fit for your next project please get in touch.
Comments